Getting Ready to Sell?
We’re Right Here With You.

Kitchen countertop with a small clock, a white marble container holding wooden spoons and a wire whisk, and a cup holder holding several white and wooden cups and mugs.

Whether this is your first sale or your fifth, letting go of a home is never just about square footage and paperwork. It’s a big decision — and it often comes with a lot of questions.

From prepping your home for photos to understanding what really impacts your listing price, we’ve got you covered — with calm, clear guidance every step of the way.

How The Selling Process Works

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    Is Now the Right Time?

    Selling isn’t always a fast or easy decision.

    Whether you’re upsizing, downsizing, or just feeling like something’s shifted, this is where we talk about what’s next — and whether selling now makes sense for you, your family, and your bigger picture.

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    Getting Your Place Ready Without Losing Your Mind

    You don’t need a full renovation to make your home shine.

    We’ll walk through it together and make a plan that focuses on what matters most. Think: a little polish, a bit of prep, and maybe moving that one chair you’ve been meaning to deal with.

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    Choosing the Right Price (Not Just the Highest One)

    We don’t toss a number out there and hope for the best.

    We look at the market, recent sales, and what makes your home stand out. The right price is the one that gets you the result you actually want — not just traffic through the door.

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    Showing Your Home Off the Right Way

    From photos to social media to showings, this is where the magic happens.

    We don’t do cookie-cutter listings. We craft a launch that puts your home in front of the right people, with a clear plan to get it sold — not just seen.

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    Offers, Negotiating, and Keeping Your Cool

    This is where things can get emotional, and where we really show up for you.

    We’ll walk you through every offer, talk through the details, and help you navigate it all with clarity and confidence.

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    Closing Day and What Comes Next

    Once the deal is firm, we stay close.

    From lawyers to keys to timelines, we help manage the moving parts so you don’t feel like you’re juggling everything alone.

“Claire and Lindsay helped us sell our house in Okotoks and find our dream house on an acreage. We love them and can’t say enough good things about them!

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We Don't Just List, We Launch

We don’t believe in cookie-cutter listings. Every home deserves thoughtful, strategic marketing that highlights its strengths and speaks to the right buyers. From curated listing copy to scroll-stopping social media, here’s how we make sure your home stands out — and gets the attention it deserves.

Two women sitting on the floor and on a couch in a bright living room. One woman is writing in a notepad, the other is listening and looking at the notepad. A large fan is behind them, with a window and some plants in the background.

  • We hire the best of the best (our good friends Foothills Real Estate Media) — because first impressions matter. Clean, natural, eye-catching shots that make your listing pop online and in print.

  • No guesswork. Just clear, accurate info that builds trust and cuts down on surprises.

  • Your home is listed on the MLS, but it doesn’t stop there. It also hits our brokerage site and all the major home search platforms — so it shows up wherever buyers are actually looking.

  • Our social media strategist creates targeted ads and organic content that puts your listing in front of the right people — not just more noise in their feed. We also run targeted ads through Facebook Marketplace to reach active local buyers.

  • We’re tapped into a huge community of real estate agents — locally, across the province, and even internationally through private referral groups. Your listing gets shared directly with people who are actively helping their clients buy.

  • We don’t rely on algorithms alone. We talk to other agents, spread the word, and make sure your home gets the kind of exposure that leads to real interest — not just views.

  • Everything we do is designed to attract serious buyers, not just window shoppers. From pricing to promotion, we take the time to get it right so your launch gets real results.

Two women working together at a desk in an office, smiling and looking at a computer screen.

Tips for Selling Your Home

Start with a walk through — with your realtor.

Don’t do this alone. We’ll walk through your home together and point out what’s worth updating, what can stay exactly as it is, and how to prep strategically. Sometimes a small shift makes a big impact and we’ll help you see it through a buyer’s eyes.

Less stuff makes your space look bigger.

Decluttering doesn’t mean sterile. It means showing off the space, not the stuff. Pack away anything you won’t need for the next few weeks: think extra shoes, small appliances, and anything that makes rooms feel crowded. It’s a jump-start on your move and it helps your home shine.

Light, clean, and fresh wins every time.

Buyers notice how a home feels. Pull back the curtains, let in the light, open a window if the weather’s right. A clean space even if it’s simple always shows better.

Entryway with white walls, a white dresser with potted plants, a staircase with black railing, and a view into a living room with hardwood floors and a dining area.

First impressions start at the curb.

Tidy the yard, sweep the front step, wipe the door. A little bit of effort out front sets the tone before anyone even walks in. Bonus points for a fresh doormat or a cheerful plant by the door.

You don’t have to do everything.

Prepping to sell can feel like a lot but it doesn’t have to. We’ll help you prioritize where to spend your energy (and where not to). You’ll never be left guessing what’s worth doing and what’s not.

Still Have Questions?

Whether it’s big, small, or somewhere in between — we’re just an email away and always happy to help.